5 Things that Change Metrics to Action!

Sep 15, 2014 | Latest News

Analytics? Metrics and measurement, data sorted to reveal pattern and flow.

The power of analytics is in the translation from metrics to action.
It’s the difference between knowing you have an audience to having that audience engage with you, in a way you desire and have planned for!
Understanding your data lets you leap from metrics to action? Here are the basics:

  1. Automate the data gathering tasks, use your analyst to analyse, not to compile the data.
  2. Treat every Reader as an individual. Seems obvious, but if you aren’t looking at your audience segments, you are losing the battle!
  3. Get a monthly/weely/daily view of your best read articles., then ask… why this one? Notice what the reader sees next.
  4. Look at your data in real time, and connect that to your historical data to get a context.
  5. Use your data to make decisions, and act on them, both product and editorial.

Client Resources



Submit your domain search with the extension you wish to use, i.e. yourdomain.com, .ca, .net, .org, etc.


I forgot to say in my previous email that when I was discussing this with Kendra a couple of days ago she said that yours was by far the best firm she had ever worked with on websites and that your staff were so good.

L. W. , Director
International Policy Network, London, UK


It sure is a pleasure working with you and your people – they always make me feel as if I’m your only customer.

R. L., IT Manager
National Center for Policy Analysis, Dallas, Texas


To be honest, when (it was) suggested that we design a web page, I was less than enthusiastic. But thoroughly enjoyed the process — it was very easy working with you. I can’t believe how quickly everything came together. And the result is fantastic. Thanks.

D. G.
Doctor and author of Code Blue
Toronto, Ontario