Facebook wanted us to connect directly with our customers using their platform. We said Yes Sir, lets do that.
Now the facebook message is: Pay up if you want to reach all those folks who liked your facebook corporate image.
So where does that leave the small company who has built up a fan following but will soon have to pay to reach them through Facebook?
Remember the often-overlooked company web site, a property you control and manage, an essential part of a diverse portfolio of digital platforms you use to reach your clients.