Getty Images, who seem to own the rights to every photograph in the world, announced yesterday that they will offer 35 million of their stock photos for free for editorial, non-commercial online use. Starting March 6, Users will select an image from the Getty Images library and copy an embed HTML code to use that image for online, editorial, non-commercial use. Images will be available from Getty Images’ various collections.
Getty Images’ vice president Craig Peters explained in an interview with The British Journal of Photography announcing the new program, that the initiative is a value proposition for Getty. “First, there will be attribution around that image, and since we’re serving the image, we’re actually going to make sure there’s proper attribution. Second, all of the images will link back to our site and directly to the image’s details page. So anybody that has a valid commercial need for that image will be able to license that imagery from our website. Third, since all the images are served by Getty Images, we’ll have access to the information on who and how that image is being used and viewed, and we’ll reserve the right to utilize that data to the benefit of our business.”