Two-thirds of Emails are Now Opened on Mobile Devices

Two-thirds of Emails are Now Opened on Mobile Devices

Mobile devices are quickly becoming the primary means of email communication, according to new research.
Email marketing technology provider Movable Ink’s US Consumer Device Preference Report: Q4 2013 suggests that 65% of emails were opened on a smartphone or tablet in the fourth quarter of last year, up from 61% in the previous quarter. Meanwhile, desktop opens slowed to a new low of 35%, down from 39% in the previous quarter. to read more…