New guidelines for online reviews and endorsements

Bloggers & influencers take note! Does that product really work? Are they being paid to say that? Is that a genuine consumer review? As brands increasingly turn to bloggers, vloggers and influencers to market their products in the race for greater brand visibility, the line between unbiased third-party opinions and … Read More

5 Things that Change Metrics to Action!

Analytics? Metrics and measurement, data sorted to reveal pattern and flow. The power of analytics is in the translation from metrics to action. It’s the difference between knowing you have an audience to having that audience engage with you, in a way you desire and have planned for! Understanding your … Read More